Because putting their name on everything from clothing to cosmetics is literally the Kardashian-Jenner life force, Caitlyn Jenner has officially filed a trademark to acquire the exclusive rights to sell makeup under her name.
The reality star has no solid plans to dominate the industry as of yet, but understandably (???), she wanted to be sure to get the rights secured “before anyone else got the idea,” according to TMZ. If and when it does happen, we can count on Caitlyn releasing more than just makeup—the trademark also applies to fragrances, makeup remover, nail polish, and skin care.
Regardless of whether or not you’re on board with the fam’s ever-growing brand, one has to admit: It’s a crazy smart move, considering just how successful (and, we imagine, lucrative) Kylie’s Lip Kit has been. And for what it’s worth, Caitlyn has shown off some serious makeup chops over the past year or so. Let the Kardashian-Jenner takeover progress.