Amazon’s answer to UPS is getting its first proper launch in LA

Amazon will finally launch its shipping service for businesses in LA in the “coming weeks,” according to a new report from The Wall Street Journal. The service, dubbed Shipping with Amazon or SWA, will directly compete with companies like Fedex and UPS. However, it will be initially restricted to companies selling goods on Amazon’s own marketplace.

Shipping with Amazon is not a new project for the company. For years, the e-commerce giant has been building out its delivery infrastructure, expanding into ocean freight, leasing its own cargo planes, finding ways to deliver packages inside your house with Amazon Key, and even planning for the future with its drone delivery initiative. Despite all this, though, the company isn’t ready to go…

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