Facebook plans to mail out verification postcards through the US postal service to anyone purchasing ads related to US elections, according to Reuters. The postcards will contain a special code that advertisers must provide back to Facebook to prove they’re in the United States.
This new verification system will be required for all advertising that mentions a specific candidate running for a federal office — such as the presidency. It will be implemented in time for the mid-term elections this coming November.
“If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States,” Katie Harbath, Facebook’s global director of policy programs, said on…