Giovanni James Premieres ‘Sheri’ Video


Multi-faceted musician Giovanni James digs deep in the moving video for “Sheri,” premiering on Billboard. The New York-bred Jack of all trades — he raps, sings, produces and plays guitar and keyboard — opens up about his mother being a sex worker and experiencing schizophrenia when he was 13 years old. 

“‘Sheri’ is the savior for suppressed emotions and pain,” James says in a statement to Billboard. “We all wear a social mask for the sake of getting along, but deep down for a lot of us there is damage. In the song, alcohol is the truth serum and Sheri could be that friend, significant other or booty call etc. that will always take you in. Sheri doesn’t judge you for whatever got you into the latest stupor.”

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The hip-hop rocker recently released his “Shame On You” video and his forthcoming EP’s title track “Whutcha Want“, which landed on the Top 10 list of Spotify’s global Viral 50.

Get more familiar with Giovanni James below.