It’s been a big week for phones with skinny bezels. The iPhone X was finally revealed, of course, featuring a design where almost the entire front of the phone is taken up by the screen. And one day earlier, Xiaomi announced the Mi Mix 2, its followup to the phone that was the first to put this kind of design in the spotlight last year.

I’ve been wondering, though. If this is the logical endpoint of phone design — where almost all you can see is the screen — how are companies and designers going to be able to differentiate their products in the future? How will they stand out?

Following the Mi Mix 2 launch event in Beijing this week, I put this question to legendary industrial designer and architect Philippe Starck, who worked with…

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