Home Tech Samsung’s Bixby button is structural bloatware

Samsung’s Bixby button is structural bloatware


It’s hard to argue that Samsung hasn’t had a terrific year so far. In 2017, the world’s most prolific smartphone maker delivered a critically acclaimed new flagship in the Galaxy S8 and S8 Plus, and it followed that up with a record-breaking Note 8 super flagship. Redemption complete, right? Well, not so fast. Even as it rises to new heights of software and design refinement, Samsung is holding on to some bad habits, the chief of which has a name and a sort of anthropomorphized form: Bixby.

Bixby is Samsung’s answer to Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, and Apple’s Siri. It’s supposed to be the smart spirit that lives inside your phone and proactively helps you get through your day. Before Google Assistant was a…

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