The Importance of Instagram for Beauty Brands

Instagram has created fitness stars, become an advertising home base for bloggers, and is critical to models’ careers. Now, it’s boosting business for certain beauty brands. As reported by WWD, a new study by Engagement Labs Inc. has revealed the top makeup brands on Instagram and the results may surprise you. So who’s killing it on the photo sharing app? Anastasia of Beverly Hills, Benefit, and Tarte, which each have more than 1 million followers. The former company takes the top spot with 5.7 million followers, and Engagement Labs said…

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