Social Media for Models: How Important is It?

Last week, W magazine debuted a spread in its Pop issue called “Privacy Settings” which showcased the 10 sexiest supermodels on social media. If you keep up with fashion and pop culture, the mag’s choices—which included Emily Ratajkowski, Rosie Huntington-Whiteley, Chrissy Teigen, and Bella Hadid, weren’t particularly shocking. With millions of followers each, these women have carved out a very successful niche on Instagram, and have become as known for their sultry feeds as they are for the work that pays the bills—they’re pioneers of a new frontier known as…

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