The first instant film camera in years to bear the famous Kodak name and branding was announced today. The Kodak Printomatic is a pocketable digital camera that combines a 10-megapixel sensor with the ability to instantly print 2 x 3-inch sticker photos on non-ink Zink paper.

Wait, haven’t we heard this before? Ah, yes: the Polaroid Snap, which was released in 2015, also shoots 10-megapixel images and prints them on 2 x 3 Zink Paper. The cameras also look cosmetically similar, if not identical. So, what’s going on here?

Well, since Kodak doesn’t really make its own consumer cameras anymore, the Printomatic is actually being produced by a company called C+A Global, which is just licensing the Kodak name and branding. C+A also licenses…

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