The Sound of Vinyl, a record store and delivery service created by Universal Music Group, is now available in the US. The service, which has been available in the UK and Australia for a couple years, features over 20,000 titles from every major label as well as indies.

As part of its US launch, the Sound of Vinyl is debuting a pretty ingenious discovery and delivery service that will give incumbent online record stores like Discogs a run for their money.

The setup is pretty simple: when you give Sound of Vinyl your mobile number, it will text you with a “taste profile” quiz to determine what kind of records you enjoy. Once completed, the service will send you daily texts with album recommendations, complete with artwork and pricing….

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