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Google will let Android users donate directly to nonprofits through the Play Store

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Google is launching a new feature for Android phones today through its Play Store app marketplace that will let anyone donate to a number of US nonprofits, with 100 percent of the donation going to the chosen organization. Google is waiving its traditional 30 percent fee for apps and in-app purchases as part of the program, which the company is calling Giving Season on Play. Some of the nonprofits include the American Red Cross, Doctors Without Borders USA, Girls Who Code, and UNICEF. The full list of charities can be found here.

This is a notable change in policy for Google, which has avoided letting app developers process donations to nonprofits in the past, for reasons likely related to the thorny regulatory and tax issues on…

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